Launch announcement

Sponsored TV signals are now available in Amazon Marketing Cloud

February 29, 2024

What’s launched?

Sponsored TV signals are now available in Amazon Marketing Cloud (AMC). All advertisers or partners with an AMC instance will have access to Sponsored TV insights.

Why is it important?

So far, advertisers have been able to use ad signals from Sponsored Products, Sponsored Display, Sponsored Brands and Amazon DSP in AMC to uncover a wide range of insights across their media investments. We launched Sponsored TV in late 2023, which helps marketers drive measurable results using Amazon’s first-party shopping signals and interactive ad formats. Customers are interested in measuring the full impact of their sponsored ads investment, including Sponsored TV.

Now, with the addition of Sponsored TV signals in AMC, advertisers can better understand their Sponsored TV event-level signals more deeply, and perform more comprehensive cross-media custom attribution analyses using different attribution models. This level of granularity allows advertisers to better understand the impact of streaming TV campaigns and measure the holistic performance of their sponsored ads campaigns, and have a deeper understanding of the customer journey over 12.5 months.

Below are some examples of use cases advertisers can start leveraging with the launch of these signals in AMC:

Path to conversion

Path to conversion

Incremental reach analysis

Incremental reach analysis

Custom attribution

Custom attribution

Where is the feature available?

  • North America: United States

Who can use it?

  • Registered AMC advertisers who run Sponsored TV campaigns

Where do I access it?

  • AMC web UI or through AMC API