25 October 2023

Helping customers discover new selection with Sponsored Products on premium apps and websites

Announced at unBoxed 2023

What’s launched?

We’re extending Sponsored Products campaigns to premium apps and websites starting in the US, including Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable to name a few. We will start small, learn and expand as we see meaningful opportunities to enable delightful discovery and shopping experiences. Sponsored Products only appear when advertised items are in-stock, and include trusted Amazon shopping attributes such as Prime delivery promise, ratings and accurate pricing information – helping customers make informed browsing and buying decisions even before they choose to click on an ad. All ads will link to the Amazon product page, making it simple for customers to move from inspiration to browsing or buying, in just one or two clicks.


Why is it important?

At Amazon, we aim to make customers’ lives better and easier, and a big part of how we do this is by helping customers find, discover and buy the things they may want or need. More than a decade ago, Amazon introduced cost-per-click Sponsored Products ads in our store, with a focus on connecting customers and products through experiences that helped make it easier to shop and discover brands. We know that shoppers are interested in learning about your products, whether they are shopping on Amazon or wherever they customers spend their time. With this launch, we will meet shopper needs on premium apps and websites, and in turn help advertisers drive discoverability of their products which may result in more potential sales.

Where do I access it?

  • Sponsored Products placement report

Who can use it?

  • Sponsored Products

Where is it available?

North America
  • US

API specific

Reporting will be available in the Sponsored Products placement report. You can use the Amazon Ads API via the POST/reporting/reports endpoint and placementClassification metric.