Sponsored Display launches video creative capabilities to better showcase products and brands

We are enhancing Sponsored Display’s creative offering with video capabilities. The new video format empowers advertisers to showcase their products and brand through immersive storytelling (e.g. tutorials, demos, unboxing and testimonials). Advertisers using Sponsored Display audiences will be able to build awareness and consideration of their products and brand, wherever they spend time using a video ad format.

Advertisers can now choose to customise creatives using a headline and logo, image or video through Sponsored Display’s self-service display solution that helps grow their business with Amazon. The new video creative capability supports videos up to 45 seconds so advertisers can better tell their stories to customers, helping them understand the product and brand with more engaging content.

Video creatives can help tell your story while serving ads wherever they spend time in your own visual language, helping shoppers get excited about your brand and product experience. If you have insights on creative that helps drive traffic or engagement, you can use that creative for your Amazon Ads campaigns. Ads will link directly to your product detail pages, so audiences can learn more about your product and consider purchasing.

Example video ad on offsite web pages

Example video ad on Amazon

For full technical details, please see our Sponsored Display documentation in the advanced tool centre, including the updated documentation on video creatives.