Sponsored Display enables portfolio functionality

31 January 2022

What’s been launched?

Advertisers can now organize their CPC-based Sponsored Display campaigns with other sponsored ads campaigns into collections that mirror the structure of their business with portfolios. This helps brands to simplify invoicing, better manage budgets and more easily evaluate high level performance.

Why is it important?

By enabling Sponsored Display for portfolios, you now have the flexibility to arrange your Sponsored Display campaigns with your Sponsored Products and Sponsored Brands campaigns in a way that’s meaningful for you, such as by brand, product category, product line, organisational structure or season. This means you can control spend as well as review and report on performance across a collection of campaigns that you’ve organised into a portfolio more easily. Once your portfolio budget is exhausted, all campaigns in that portfolio will automatically pause until you choose to reactivate them by increasing your portfolio budget. You can also review performance like a summary total spend for a portfolio in the console as well as see which campaigns are related to which portfolio in downloadable reporting if you prefer to do so. Billing statements also leverage your portfolio structure so you can see how much you spent by portfolio during a billing cycle. These statements are ready to share with your internal stakeholders or clients without any additional work on your part.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • Europe: Spain, Italy, France, Germany, United Kingdom, Netherlands
  • Middle East: United Arab Emirates
  • Asia Pacific: India, Japan, Australia

Who can use it?

  • Vendors
  • Registered sellers

Where do I access it?

  • Advertising console
  • Amazon Ads API