Sponsored Display expands available metrics for reach campaigns
We have expanded the metrics available for Sponsored Display’s reach campaigns (vCPM) to include click-based attribution when accessing reports within the Amazon Ads console or the Amazon Ads API. These new metrics for Sponsored Display will allow advertisers to further analyse the impact of awareness campaigns by using consistent attribution and metrics across their campaigns.
Now that advertisers can access click-based sales metrics in addition to click and view based sales metrics, they can better understand which sales were generated from either clicks or views. This information will help advertisers better understand the impact of their Sponsored Display campaigns, regardless of if they’re using click-based (CPC) or view-based (vCPM) bidding and attribution.