Launch announcement
Sponsored Display forecasting for impressions is now available
21 November 2022
What’s been launched?
Sponsored Display has launched a new API in the Amazon Ads API to help forecast impressions. Impression forecasting is available for Sponsored Display campaigns with contextual targeting and Amazon audiences.
Why is it important?
Forecasting capability helps advertisers discover the bid to reach trade-off, helping to better understand the impact of their choices during campaign creation. Now advertisers can get the minimum and maximum range of available impressions inventory for a set of selected advertised products, optimisation type, targeting and bid values. This will help advertisers in creating performing campaigns, understanding scale by experimenting with the campaign setup, and forecasting the output of an investment before they get started.
Forecasting will be available for Sponsored Display through the Amazon Ads API. For full technical details, please see our updated Sponsored Display documentation.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom,
- Middle East: United Arab Emirates
- Asia Pacific: Australia, India, Japan
Who can use it?
- Registered sellers
Where do I access it?
- Amazon Ads API