Sponsored Display expands Custom Bid Optimisations
31 August 2021
What’s been launched?
We’ve expanded our bidding controls for Sponsored Display campaigns; now advertisers and registered sellers in CA, DE, FR, ES, IT, IN, JP, the UAE, the UK and the US can select “Optimise for Viewable Impressions” to help create product awareness. When selecting this optimisation, advertisers can express their bids for a viewable impression with vCPM charging and access Click + View attribution for metrics such as ROAS to help understand the value of their awareness efforts.
Why is it important?
Audience discovery through Sponsored Display product targeting and Sponsored Display audiences enabled advertisers to use broad targeting to introduce their products to new yet relevant audiences while still driving performance to help grow their business. Now “Optimise for viewable impressions” helps these advertisers extend reach, value the efforts of their awareness campaigns with Click + View attribution, and pay for this value using vCPM charging. Regardless of targeting strategy, ads with this bid optimisation may only serve on Amazon, and Sponsored Display reporting helps these advertisers optimise campaigns and learn more about addressable audiences.