Sponsored Display audiences expands to new countries

29 January 2021

What’s launched?

We’ve expanded the release of Sponsored Display audiences internationally for vendors and sellers registered in Amazon Brand Registry to seven additional countries: CA, DE, ES, FR, IT, the UAE and the UK.

Why is it important?

Advertisers in these countries are now able to leverage a self-service display targeting strategy powered by our first-party shopping signals to help reach relevant shoppers throughout the purchase journey to grow their business on Amazon. With only 4% of shoppers immediately making a purchase*, display advertising helps engage shoppers throughout their purchase journey on Amazon.

Sponsored Display audiences is the only sponsored ads strategy that gives you access to placements, wherever they spend time including highly visible placements on the Amazon.com home page. Our newly released flexible controls enable you to define the audiences you want to reach, helping introduce new products, engage new customers or remarket with scale across the shopping journey.

Similar to our release in the US, we’ve introduced views remarketing internationally. Views remarketing, a subset of Sponsored Display audiences, enables you to prospect or re-engage audiences who have viewed specific product or category detail pages but haven’t purchased an advertised product(s) in the past 30 days. If you are currently running campaigns with Amazon Ads, Sponsored Display audiences complements and expands your efforts to help reach customers. We’ve recently observed advertisers who combined a display advertising strategy with Sponsored Products saw a 4% higher MoM sales growth than those that only used Sponsored Products.*

Read about the US release on our blog.

*Amazon internal, 2019



North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP


  • Vendors
  • Sellers
  • Channel

  • Amazon Ads API
  • Advertising console