Sponsored Display audiences in the US

18 November 2020

What was launched?

We’ve launched Sponsored Display audiences for vendors and sellers registered in Amazon Brand Registry in the US.

Why is it important?

Sponsored Display audiences is a self-service display targeting strategy powered by our first-party shopping signals that helps you grow your business on Amazon by reaching relevant shoppers throughout their purchase journey. Our flexible controls enable you to define the audiences you want to reach, helping you introduce new products, engage new customers or remarket with scale. With this launch, we’ve introduced views remarketing, a subset of Sponsored Display audiences that enables you to re-engage audiences who have viewed specific product detail pages but haven’t purchased your advertised products in the past 30 days.

Read more on our blog.



North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP


  • Vendors
  • Sellers
  • Channel

  • Amazon Ads API
  • Advertising console