Sponsored Display audiences expands to India

8 June 2021

What’s been launched?

We’ve expanded Sponsored Display audiences to India.

Why is it important?

Vendors and registered sellers in India now have access to Sponsored Display views remarketing and custom-built audiences, which allows advertisers to help reach customers throughout their purchase journey on Amazon, including the Amazon homepage. Flexible controls enable you to use self-service display ads to introduce products, engage new customers, and remarket with scale, to supplement your Sponsored Products and Sponsored Brands campaigns.

Where is the feature available?

  • North America: United States, Canada
  • Europe: Germany, Spain, France, Italy, United Kingdom
  • Middle East: United Arab Emirates
  • Asia Pacific: Japan, India

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Advertising console
  • Amazon Advertising API