Sponsored Display audiences expands custom lookback windows

17 November 2021

What’s been launched?

We have expanded customisable “lookback windows” for both views and purchases remarketing audiences. Now, advertisers can specify time period past 30 days for their Sponsored Display custom audiences campaigns to include those who performed the relevant shopping action (i.e. visited a detail page or purchased a product).

Why is it important?

Vendors and registered sellers can now better bring their insights when creating and managing their Sponsored Display audiences campaigns. For views remarketing, you can select 7, 14, 30, 60 and 90 days for your custom lookback window, and for purchases remarketing, you can select 7, 14, and 30, 60, 90, 180 and 365 days.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
  • Middle East: United Arab Emirates
  • Asia Pacific: Australia, India, Japan

Who can use it?

  • Vendors
  • Registered sellers

Where do I access it?

  • Advertising console
  • Amazon Ads API