Launch announcement

Sponsored Display audiences is now available for advertisers in Belgium

8 May 2023

What’s launched?

Sponsored Display has extended audiences targeting for registered sellers and vendors to Belgium, enabling access to views and purchases remarketing. These targeting strategies enables advertisers to reach new prospective customers through both awareness and consideration campaigns via custom Lookback windows.

Why is it important?

With the launch of Sponsored Display audience targeting in Belgium, registered sellers and vendors will be able to customise the audiences they want to reach based on customer shopping signals and granular product refinements. For example, an advertiser can engage with audiences who searched, viewed or purchased a collection of products on Amazon and reach them again on Amazon. Advertisers using Sponsored Display can also customise their creatives choosing any combination of video, headline, logo or lifestyle image to help audiences discover their brands and product.

Where is the feature available?

  • Europe: Belgium

Who can use it?

  • Vendors
  • Registered sellers

Where do I access it?