Gain a clearer picture of your cross-media performance using Amazon Ad Server’s integration with Amazon Marketing Cloud (beta)

Amazon Ad Server (formerly Sizmek Ad Suite) integration with Amazon Marketing Cloud (AMC) enables advertisers to combine information about their Amazon Ads marketing campaigns with details about their broader media and creative strategy. Advertisers can create advanced queries within a privacy-safe environment that help answer important questions about their creatives, audiences and the efficacy of their media investment. This holistic perspective across their entire media buy allows advertisers to gain deeper insights that can be used to help improve advertising outcomes.

This integration enables several insight use cases that can help improve customer understanding and inform campaign optimisation. For instance, advertisers can measure the impact of non-Amazon media on Amazon conversions, and achieve more comprehensive cross-channel attribution by looking beyond ads bought via Amazon DSP. Audience insights across the media buy can help enable measurement for media bought anywhere customers spend their time, and surface new high-performing audiences. This helps advertisers to fine-tune their planning strategy across each phase of the marketing funnel and tailor creative messaging accordingly.

This feature is in beta and is available to brands and agency AMC customers and who use Amazon Ad Server in either a self-service or managed service capacity. Amazon Ad Server signals can be queried within Amazon Marketing Cloud via UI or API.