Product
Create streaming TV and video ad campaigns | Amazon Ads
Launch announcement
Show title reports for Prime Video and Freevee
August 6, 2024
What’s launched?
We have expanded our content transparency reports on Streaming TV to report impression breakdown by show titles for your ad impressions. In January 2024, we released the first part of our content transparency reports, which enabled advertisers to see genre and rating for their ad impressions. With this release, we have expanded these reports to include breakdown by show titles.
Configuration
Why is it important?
In traditional linear TV spots, advertisers know exactly where their ads are running. As advertisers transition their budgets from linear TV to digital media like streaming TV (STV), they have similar reporting expectations for their ads. Advertisers can now assess if their ads were contextually relevant and use the reporting data to plan their future media investments and adjust their campaign settings. STV advertisers who buy deals to run ads on specific shows or block certain shows for ad delivery can use these reports to measure the efficacy of their campaigns.
Where is the feature available?
- North America: United States, Canada, Mexico
- Europe: Germany, Spain, France, Italy, United Kingdom
Who can use it?
- Managed service
- Self-service
Where do I access it?
API specific
- Content Genre, Content Rating and Show Title reports are available under Audio and Video dimension. For full technical details, please read API Documentation.