Reach Alexa customers with full screen ads through Responsive eCommerce creative on the Amazon DSP in more marketplaces.

What launched?

We’ve expanded Responsive eCommerce on Alexa ads to FR, ES, IN, and BR. Now ADSP-Self Service buyers can include Alexa supply in their campaigns and deliver engaging Responsive eCommerce ads to new customers.

Why is it important?

Advertising buyers have seen conversion success on Alexa Home Screen in other marketplaces with Responsive eCommerce and we’re bringing this to more marketplaces as a result. Alexa Home Screen larger screen and full focus on the ad drives awareness and consideration as well from engaged Alexa customers.

Where is the feature available?

• South America: Brazil
• Europe: Spain, France
• Asia Pacific: India

Who can use it?

• Self service advertisers on Amazon DSP

Where do I access it?

• Amazon DSP