Pseudonymous signal upload into Amazon Marketing Cloud
21 July 2021
What’s been launched?
Advertisers can now upload pseudonymous signals into Amazon Marketing Cloud (AMC) clean room, and join them with pseudonymised Amazon Ads event-level signals such as impressions, clicks and conversions. Signals are unique to the advertiser, never leave your dedicated AMC instance, and AMC only generates aggregated, anonymous reporting outputs.
Why is it important?
With this feature, advertisers can perform more holistic analytics and gain greater line of sight into cross-channel marketing effectiveness and efficiency. For example, you can understand the overlap between your own audience and those engaged with your Amazon Ads campaigns. You can also upload aggregated direct-to-consumer (D2C) sales information into your AMC instance, and quantify the contribution of Amazon media to these off-Amazon conversions.
Where is the feature available?
- North America: United States, Mexico, Canada
- Europe: Germany, Spain, France, Italy, United Kingdom, Netherlands
- Middle East: United Arab Emirates
- Asia Pacific: Japan, Australia, India
Who can use it?
Registered Amazon Marketing Cloud advertisers with the following prerequisites in place:
- An AWS account where you can create an S3 bucket to upload signals
- Access to the AMC API
- The 12-digit AWS account ID for your AMC instance, and this can be provided to you by your Account Executive
If you have not met the above prerequisites, please contact your AdTech Account Executive.
Where do I access it?
Advertiser can use the Amazon Marketing Cloud API for signal uploading. Once uploaded, signals can be queried through the web-based UI or through the API.
Contact your AdTech Account Executive for detailed tutorial on advertiser event signal upload.