Pre-bid Invalid traffic (IVT) filtering from DoubleVerify and Integral Ad Science on Twitch
24 June 2021
What’s been launched?
You can now enable pre-bid filtering for fraud and invalid traffic on Twitch supply using DoubleVerify’s and Integral Ad Science's products. Existing line items that include Twitch supply and third-party pre-bid fraud and invalid traffic targeting from DV and IAS, will now filter out fraud and invalid traffic from Twitch.
Why is it important?
Enabling pre-bid filtering for IVT prevents you from running on supply that DoubleVerify or Integral Ad Science deems fraudulent or invalid. Both general invalid traffic and sophisticated invalid traffic can get filtered using these products.
Refer to this help article for information.