8 August 2023
Amazon DSP (ADSP) console advertisers can now efficiently identify and resolve campaign delivery issues using delivery alerts. Delivery alerts flag orders with delivery issues and direct advertisers to take action via an integrated guidance panel within the advertiser-order and entity-order campaign management pages. These alerts, when paired with relevant campaign data, allow advertisers to diagnose the root cause behind delivery issues and independently fix said issues, without having to contact ADSP support teams for assistance. Delivery alerts include insights and recommendations to suggest optimal changes for issue resolution. As part of this new workflow, advertisers are now able to identify and resolve campaign pacing issues directly from the campaign management pages.
The table below outlines the new content that has launched:
|Alert||Underpacing||This order is under-pacing and is on track to spend less than its budget. Advertiser is advised to take action based on recommendations for the order’s line items. This alert is paired with specific recommendations which highlight optimal changes for advertisers.|
|Recommendation||Increase maximum average CPM||This line item has a maximum average CPM which is restricting pacing. Amazon DSP will recommend a new maximum average CPM which may help improve pacing and performance.|
|Recommendation||Increase frequency cap||This line item has a frequency cap which is restricting pacing. Amazon DSP will recommend a new frequency cap which may help improve pacing and performance.|
|Recommendation||Decrease targeted viewability||This line item has selected a viewability targeting setting which is restricting pacing. Amazon DSP will recommend a new viewability targeting setting to improve pacing.|
Recommendations help advertisers improve their campaign delivery and performance by providing automated and prescriptive guidance to modify the targeting criteria for their campaigns. Recommendations are intended to be a guide for order/line-item optimisation and lets advertisers retain full control of their campaign setup and optimisation activities. By moving the alerts and recommendations experience in line with the campaign management tables, traders are better able to identify issues pertaining to under-delivery and take immediate quick action on a recommended solution without having to leave the campaign page. Alerts are prioritised based on impact so traders can take action on the most impactful changes that will lead to pacing improvements.
- Amazon DSP