Launch announcement

Use overlapping audiences to identify new, similar audiences

2 February 2023

What’s launched?

Overlapping audiences are audiences that share common customer membership with the selected audience. They help you discover new, similar audiences that you can consider adding to your campaign.

Overlapping audiences for a given audience can now be found within an audience’s detail page in Amazon DSP. This experience replaces overlap reports. Plus, you can now find additional information about the overlapping audiences to help you decide to include them in your campaigns, including the overlap percentage, daily forecasted reach, and display CPM (cost per thousand impressions).

Why is it important?

Overlapping audiences enables you to learn more about your audiences on Amazon and determine audiences to include in your Amazon Ads campaigns. For example, you can extend campaign reach by including new, similar audiences. Understanding the top audiences overlapping with your audience can also help you refine creatives and messaging to better resonate with those likely to be interested in your brand.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Turkey
  • Middle East: Saudi Arabia, United Arab Emirates
  • Asia Pacific: Australia, Japan

Who can use it?

  • Managed service
  • Self-service

Where do I access it?

  • Amazon DSP