Streaming TV creative remarketing in Audience Builder

4 May 2021

What’s launched?

Audience Builder has launched Streaming TV creative remarketing in the US.

Why is it important?

We have launched Streaming TV creative remarketing to help you close the loop on the customer experience for your brand by remarketing off audiences who have viewed your Streaming TV ads, also known as OTT ads. Now, you can continue the conversation with audiences after they’ve viewed your Streaming TV ad to drive awareness, consideration, and purchase by creating display advertising campaigns. This feature will help you, reach new customers beyond the aisle and help them recall your brand and products on Amazon by complementing your display efforts with Amazon Streaming TV ads.

For more information, refer to this Help Centre article.

Where is the feature available?

  • North America: United States

Who can use it?

  • Self-service
  • Managed service

Where do I access it?

  • Amazon DSP