Oracle Data Cloud – custom predicts

Amazon DSP now supports Oracle Data Cloud’s (ODC) custom predicts.

Predicts is a contextual targeting feature that allows brands to capitalise on trending content and the associated inventory in real time, driving greater relevancy and reach. Predicts helps advertisers achieve their reach goals by dynamically expanding static segments in real time, on a daily basis, and receiving impressions as the conversation evolves. This feature is available worldwide for standard display, mobile app and video line items running on third-party supply sources.