Launch announcement
Fire Tablet is now available as a new supply source for online video ads for self-service advertisers
November 10, 2025
What launched?
Fire Tablet is now available as a video supply source in Amazon DSP as part of Amazon Owned & Operated Inventory. Advertisers running self service online video (OLV) ads on Amazon DSP will now see Fire Tablet as an additional inventory supply that is checked by default for video line items. This will help drive brand awareness and consideration objectives and provide an opportunity to reach incremental customers on Fire Tablet devices
Online Video ad on Fire Tablet
Why is it important?
Advertisers using Amazon DSP for their OLV campaigns will have the opportunity to reach incremental customers effortlessly on Fire Tablet. Their ads will seamlessly extend to Fire Tablet lockscreen placement on eligible Fire Tablet devices, requiring no additional modification during campaign creation.
Where is the feature available?
- North America: United States
- Europe: United Kingdom, Germany
- Asia Pacific: Japan
Who can use it?
- Self-service advertisers
Where do I access it?
- Amazon DSP