Announcing the general availability launch of Omnichannel Metrics for our CPG and grocery customers.
Omnichannel Metrics (OCM) enable advertisers to measure the aggregated, total impact of their ad tactics on shopping activities anywhere customers spend their time while campaigns are still mid-flight. OCM insights can help advertisers adjust budget allocation, optimise campaign tactics and maximise media investment ROI.
Advertisers can now access Omnichannel Metrics on demand in the Amazon DSP: Campaign Manager, Report Centre and Amazon Ads Public API for integrators. Advertisers can also set Omnichannel Metrics as target KPI goals to automate budget optimisation. Amazon DSP budget optimisation automatically shifts budget between your line items to maximise campaign performance while in flight.