Omnichannel Metrics launches for general availability

Announcing the general availability launch of Omnichannel Metrics for our CPG and grocery customers.

Omnichannel Metrics (OCM) enable advertisers to measure the aggregated, total impact of their ad tactics on shopping activities anywhere customers spend their time while campaigns are still mid-flight. OCM insights can help advertisers adjust budget allocation, optimise campaign tactics and maximise media investment ROI.

Advertisers can now access Omnichannel Metrics on demand in the Amazon DSP: Campaign Manager, Report Centre and Amazon Ads Public API for integrators. Advertisers can also set Omnichannel Metrics as target KPI goals to automate budget optimisation. Amazon DSP budget optimisation automatically shifts budget between your line items to maximise campaign performance while in flight.

OCM brings unique value of a unified, actionable and durable measurement solution to advertisers.

• Unified, full-funnel measurement: The solution offers a holistic view across the path-to-purchase online and offline, anywhere customers spend their time. Advertisers can measure impact across upper-, mid- and lower-funnel strategies and tactics.
• Actionable measurement that matters: Line-item level reporting in OCM shows the relationship between ad audiences, placements and creatives on outcomes. OCM metrics enable agility to optimise and drive campaign efficiency. Advertisers can change tactics or reallocate budgets to optimise business outcomes while campaigns are still mid-flight.
• Durable solutions: Like all Amazon Ads products, OCM prioritises privacy and security. All reporting is aggregated and anonymised.

Now available for CPG and grocery customers in US.