Launch announcement
Omnichannel Metrics fee launches for US Consumer Packaged Goods advertisers
26 June 2023
What’s launched?
As of 26 June 2023, Omnichannel Metrics (OCM) charges a usage fee of “4% of media spend”.
To calculate the OCM fee, 4% will be applied to the “Supply cost” in Amazon DSP and only applied to impressions where OCM is enabled. For example, if an order is booked to run from 1/8/23 to 30/8/23, and OCM is enabled on 15/8/23, you will only be charged for impressions that run from 15/8/23 to 30/8/23. Advertisers using OCM will be billed on a monthly basis following standard invoicing timelines.
The new “Omnichannel metrics fee” can be found while setting up OCM in the Amazon DSP Studies page. Once OCM is enabled, the fee can be accessed via Amazon DSP Campaign manager, Report centre and Amazon Ads API for integrators.
“Omnichannel metrics fee” can be found under “Study info” in Amazon DSP Studies page.
“Omnichannel metrics fee” can be found under “Costs” when customizing columns in Amazon DSP Campaign manager.
“Omnichannel metrics fee” can be added as a metric in Amazon DSP Campaign manager.
“Omnichannel metrics fee” is available in Amazon DSP Report centre for Campaign, Audience and Inventory dimensions.
“Omnichannel metrics fee” will be added as a new line in Self-Service invoices. For Managed Service invoices, the fee amount will be included in the line item total and will not be broken out.
Why is it important?
OCM enables you to measure the impact of your ad tactics on holistic shopping activities across retail outlets, wherever they spend time, while campaigns are mid-flight. Through our automated budget optimisation feature, you can reallocate budgets to better performing line-items before the campaign ends, to help improve the overall campaign ROAS. OCM launched for general availability in October 2022 for all US CPG advertisers.
Where is the feature available?
- North America: United States
Who can use it?
- Managed service
- Self-Service
Where do I access it?
- Amazon DSP