New filtering features for overlap reports in the Amazon DSP

1 October 2020

What’s been launched?

You can now customise overlap reports by filtering results based on audience size, category, impression forecast and affinity score.

Why is it important?

Filtering allows you to see overlapping audience results that are better tailored to your goals, making it easier to discover the right audiences to engage in your campaigns at different stages of the marketing funnel.

Availability

Country

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP

Advertiser

  • Managed service
  • Self-service
  • Channel

  • Amazon DSP