Launch announcement

New Content Controls for Twitch Premium Video now available on Amazon DSP

6 November 2023

What’s launched?

Amazon DSP now supports new Content Controls for Twitch Premium Video. Advertisers have a simpler and effective way to exclude content that may not be suitable for their brand across gaming and non-gaming streams. Content Controls combine a variety of signals into three tiers of off-the-shelf brand safe options that meet a range of suitability needs. Each successive tier progressively excludes more inventory, allowing customers to balance suitability and reach that is right for them.

Reflected in the screenshot below are the new content tiers for Twitch Premium Video:

Content ratings

Twitch Content Filters: Expanded, Moderate, Restrictive.

Why is it important?

Content Controls for Twitch Premium Video help advertisers exclude content that, while in compliance with Twitch’s policies, may not be suitable for their brand. These new controls replaced the currently available Content Ratings Filter for Twitch Premium Video.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Turkey, Belgium, Switzerland, Austria, Finland, Norway, Ireland, Denmark, Luxemborg
  • Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
  • Asia Pacific: Australia, India, Japan, Singapore, New Zealand

Who can use it?

  • Self-service
  • Managed service

Where do I access it?

  • Amazon DSP