New Brand Store page views metric for Sponsored Brands

What launched?

The new Brand Store page views metric measures total number of Brand Store pages which were viewed and attributed to your Sponsored Brands campaigns. This metric creates a clear connection between your Sponsored Brands advertising investment and engagement within Brand Store. Metric available as of Sep 15, 2025.

Why is it important?

This new metric helps you measure how brand-building campaigns drive engagement within your Brand Store. By understanding the relationship between your campaigns and store engagement, you can optimize your advertising strategy to increase brand engagement. This insight enables you to make data-driven decisions about your campaign investment based on how effectively they bring shoppers to your Brand Store.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: Germany, Spain, France, Italy, United Kingdom, Sweden, Belgium, Switzerland, Poland, Austria, Netherlands, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Turkey, United Arab Emirates, Saudi Arabia, Israel, Egypt, Morocco, Bahrain, Kuwait
• Asia Pacific: India, Japan, Australia, New Zealand, China, Singapore

Who can use it?

• Available to advertisers with Sponsored Brand campaigns linked to a Brand Store.

Where do I access it?

• Sign in to the advertising console, then go to campaign manager.

API specific

The existing reporting API now includes a new metric 'Brand Store page views (BSPV)'. This metric can be requested through standard reporting calls with no changes to existing functionality.