25 October 2023

French advertisers can now measure brand marketing impact using Amazon Brand Lift

Announced at unBoxed 2023

What’s launched?

French advertisers can now measure upper and mid-funnel Amazon Ads campaigns with Amazon Brand Lift, joining advertisers in the United States, United Kingdom, Canada and Germany, where Amazon Brand Lift was already available.

Why is it important?

Amazon Brand Lift is an insightful, easy and quick way for advertisers measure and optimise upper funnel brand goals. Amazon Brand lift helps measure and optimise advertising impact on upper and mid funnel goals like brand awareness and perceptions. With participation of the sizable, representative and engaged Amazon Shopper Panel community, Amazon Brand Lift helps provide objective and concrete measurement results. The reporting provides insights, such as how much a campaign has impacted the percentage of respondents who report being aware of a brand or interested in purchasing from a brand.

Where do I access it?

Who can use it?

  • Managed service
  • Self service

Where is it available?

North America
  • CA
  • US
  • DE
  • FR
  • UK

API Specific

To create, manage and retrieve results for Amazon Brand Lift studies, use the following endpoints:

Learn more about the Amazon Brand Lift APIs in our technical documentation.