Launch announcement
Measure holistic advertising impact with Omnichannel Metrics
November 04, 2025
What launched?
Advertisers across a variety of industries can now measure the offline sales impact of their Amazon Ads campaigns with Omnichannel Metrics (OCM). This expansion now covers Consumer Electronics, Fashion, Home Goods & Furniture, Home Improvement, and Toys & Games. OCM leverages a combination of first-party Amazon Shopper Panel and third-party signals to measure impact beyond the Amazon store. Available to both managed and self-service Amazon DSP advertisers, OCM measures performance across display, audio, and video placements on both Amazon and open internet inventory — helping you understand what’s driving results across the full funnel.
Why is it important?
Understanding the full omnichannel impact of your Amazon Ads investments is critical for developing an effective marketing strategy. Omnichannel Metrics gives you a comprehensive view of how your advertising is driving sales both on and beyond the Amazon store. By automating the OCM study creation process, we're making it seamless for you to consistently measure and optimize your campaigns for total sales impact. This removes a key friction point that has historically limited how often brands can tap into the power of omnichannel measurement.
Where is the feature available?
- North America: United States
Who can use it?
- This launch applies to eligible Amazon DSP Managed Service accounts and Self-Service accounts, covering the Consumer Electronics, Fashion, Home Goods & Furniture, Home Improvement, and Toys & Games categories.