Launch announcement
Introducing location-based interactive video ads on Prime Video
October 31, 2025
What launched?
Location-based interactive video ads on Prime Video enable advertisers to tailor their national TV commercials with location-specific content, such as local pricing, nearest dealership information, or local agent details. This feature allows advertisers to transform a single TV commercial into thousands of variants based on zip codes or tens of variations based on states without creating multiple creative assets. Advertisers can customize both messaging and clickthrough URLs for their ads through the Amazon DSP Video template.
Why is it important?
This solution addresses a critical challenge faced by national advertisers who invest in TV advertising but struggle to effectively communicate their local value proposition. The solution not only enhances creative efficiency but also delivers a more relevant viewing experience for Prime Video's audience, bridging the gap between national campaigns and local relevance.
Where is the feature available?
- North America: United States
Who can use it?
Managed Service and Self-Service advertisers except advertisers that that have opted in to restrictions on the use of demographic signals via the "Additional Restrictions: Only use Amazon audiences without demographic signals" checkbox in Advertiser settings. This is only available for 1PAS video creatives.
Where do I access it?
- Managed Service ADSP; Self Service Unified ADSP