Launch announcement

Introducing podcast ads from Amazon Ads now generally available in the UK through Amazon DSP

5 May 2023

What’s launched?

Podcast programmatic inventory is now available through Amazon DSP for advertisers in the UK. Advertisers can buy a diverse of mix podcast supply across thousands of shows as non-guaranteed inventory, including Amazon’s owned and operated podcasts (Amazon and Wondery Originals) to third-party supply via Amazon Publisher Direct.

Exclusively accessible through Amazon DSP, advertisers will have access to quality inventory, brand safety capabilities and campaign reporting. Full-service creative support from Amazon Ads Creative Studio Team will also be provided to ensure brand messaging resonates with podcast audiences.

Why is it important?

With this launch, Amazon Ads provides advertisers an exclusive opportunity to access inventory across a full podcast network, allowing for greater programmatic options within Amazon DSP. Currently generally available only in the UK, podcast programmatic ads gives brands a simpler way to deliver relevant content and reach audiences’ programmatically.

Where is the feature available?

  • Europe: United Kingdom

Who can use it?

  • Self-service

Where do I access it?

  • Amazon DSP