Improved category recommendations for Sponsored Display

May 3 2021

What’s launched?

We’ve launched improved category targeting recommendations for Sponsored Display in the Amazon Advertising console in CA, DE, ES, FR, IT, JP, UAE, UK and the US.

Why is it important?

When Sponsored Display advertisers submit a list of products to advertise, they will now receive improved recommendations in the targeted categories section of the console. Recommendations are now ranked by their probability of driving higher click-through rate (CTR) for the advertised products selected. This helps you launch your campaigns quickly and can help improve product and brand consideration.

Improved recommendations are also available through the Amazon Advertising API. For more information on the API, see our updated Sponsored Display documentation.

Where is the feature available?

  • North America: United States, Canada
  • Europe: Germany, Spain, France, Italy, United Kingdom
  • Middle East: United Arab Emirates
  • Asia Pacific: Japan

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Advertising console
  • Amazon Advertising API