5 May 2023
Inventory Hub is now available via Amazon DSP. The application is designed to help supply managers and traders better discover, manage and analyse performance of exclusive owned and operated, third-party and Amazon Publisher Direct inventory. Customers can use filters to help find deals that meet budget criteria, estimated audience reach or performance goals, and group these deals into inventory groups that can be added to line items within the inventory line item widget. Inventory Report provides historical performance insights across inventory groupings such as deal, source and domain.
Inventory Hub can now be accessed via the left console navigation in Amazon DSP. When customers enter Inventory Hub, they land on the Deals Discovery page. From this page, customers can browse a library of the APD, exclusive owned and operated, and third-party exchange deals that are available for their entity. This is inclusive of curated deals (Amazon-curated deals available to all advertisers) and any deals they have previously negotiated directly with supply partners.
Customers can now easily search and filter their list of available deals to surface those that meet their campaign needs.
When interacting with filters, customers can input ranges to discover deals that meet their desired criteria.
When customers use the audience affinity feature, they can choose from Amazon lifestyle, in-market or demographic segment(s), and then see updated forecasts against selected audiences.
Customers can also input their desired forecast date range to understand projected reach, spend, impressions and eCPM of a particular deal during their campaign flight.
As customers identify deals that meet their criteria, they can select those of interest and use bulk actions to add these deals to a new or existing package:
From the Packages tab, customers can view their existing packages here, and information about the deals within each package:
Click on an inventory group to view details and add or remove additional deals from this screen.
Customers can also create new packages by clicking “create package” on the packages tab. They must select a media type when creating a package (this setting determines which line item type a package can be added to).
When creating or editing Line Items, in the “Inventory” selection widget, customers can now select previously created inventory groups and add them to line items. Note that if customers add deals to an inventory group after it has been assigned to a line item, that line item will now begin to engage the newly added deal(s).
Lastly, customers can now leverage the Inventory Report page where they can view historical inventory performance grouped by Deals, Domains or Supply Sources.
Inventory Hub makes it easier for customers to find and activate against relevant inventory opportunities. Search and filter functionalities help customers discover deals that can align with campaign goals and requirements. Inventory groups boosts efficiency of deals activation as customers no longer need to select deals individually when setting up line items.
- Amazon DSP