Launch announcement
Improve app promotion campaign performance with first-party event signals
March 18, 2024
What’s launched?
We’ve launched support for importing Android and Fire TV/Tablet app conversions from approved mobile measurement partners. Advertisers can now leverage their first-party app signals for campaign measurement, optimisation and audience building.
View and manage your apps in Events Manager
Why is it important?
Measurement for off-Amazon conversions was previously limited to web and offline use cases. With the new integration with Mobile Measurement Partners, app marketers can now provide their first-party app signals to Amazon DSP to measure and improve campaign performance.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
Who can use it?
- Managed service
- Self-service
Where do I access it?
Mobile measurement partners?
- Adjust
- Kochava
- Singular
API specific
Advertisers can access new endpoints to manage their registered Mobile Measurement Partners and apps. The new endpoints are nested within the Amazon Ads API/Conversions API.
- List Mobile Measurement Partner App Registrations: /accounts/{accountId}/dsp/mobileMeasurementPartners/list
- Create a new Mobile Measurement Partner app registration: /accounts/{accountId}/dsp/mobileMeasurementPartners
- Update a Mobile Measurement Partner app registration: /accounts/{accountId}/dsp/mobileMeasurementPartners
- Mark a Mobile Measurement Partner app registration as deleted: /accounts/{accountId}/dsp/mobileMeasurementPartners/delete
- Retrieve associated Mobile Measurement Partner App for a ConversionDefinition: /accounts/{accountId}/dsp/conversionDefinitions/{conversionDefinitionId}/mobileMeasurementPartnerAppRegistration