Launch announcement

Improve app promotion campaign performance with first-party event signals

March 18, 2024

What’s launched?

We’ve launched support for importing Android and Fire TV/Tablet app conversions from approved mobile measurement partners. Advertisers can now leverage their first-party app signals for campaign measurement, optimisation and audience building.

test advertiser

View and manage your apps in Events Manager

Why is it important?

Measurement for off-Amazon conversions was previously limited to web and offline use cases. With the new integration with Mobile Measurement Partners, app marketers can now provide their first-party app signals to Amazon DSP to measure and improve campaign performance.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil

Who can use it?

  • Managed service
  • Self-service

Where do I access it?

Mobile measurement partners?

  • Adjust
  • Kochava
  • Singular

API specific

Advertisers can access new endpoints to manage their registered Mobile Measurement Partners and apps. The new endpoints are nested within the Amazon Ads API/Conversions API.

  • List Mobile Measurement Partner App Registrations: /accounts/{accountId}/dsp/mobileMeasurementPartners/list
  • Create a new Mobile Measurement Partner app registration: /accounts/{accountId}/dsp/mobileMeasurementPartners
  • Update a Mobile Measurement Partner app registration: /accounts/{accountId}/dsp/mobileMeasurementPartners
  • Mark a Mobile Measurement Partner app registration as deleted: /accounts/{accountId}/dsp/mobileMeasurementPartners/delete
  • Retrieve associated Mobile Measurement Partner App for a ConversionDefinition: /accounts/{accountId}/dsp/conversionDefinitions/{conversionDefinitionId}/mobileMeasurementPartnerAppRegistration