The IMDb What to Watch app offers Fire TV customers a selection of simple and fun mini-games to help the whole household answer “what should we watch tonight?”. Each interactive mini-game provides a different enjoyable way for an individual or group of any size to determine what they would like to watch.
The IMDb What to Watch app launched a sponsorship of the “Quick Draw Challenge” game. This allows advertisers to align with gamified, thematic recommendations for movies or shows. The sponsorship includes advertiser branding and options for both non-entertainment and entertainment brands.