Launch announcement
Enhanced Brand Store sources insights
November 07, 2025
What launched?
Brand Store sources insights now provides a detailed break down of your traffic sources. You can see performance metrics for Amazon Ads solutions, including Sponsored Brands campaigns and Sponsored Display, as well as external channels such as search engines and social media. This enhanced view helps you understand how shoppers discover and interact with your Brand Store across different sources. Enhanced sources are available as of October 1, 2025.
Sources breakdown available in Brand Store insights dashboard
Why is it important?
These insights help you identify which traffic sources bring the most engaged shoppers to your Brand Store and contribute to sales. By understanding how different channels influence your store engagement, you can optimize your advertising investment across those sources and create more relevant shopping experiences based on how customers discover your store.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: United Kingdom, Germany, France, Italy, Spain, Belgium, Poland, Netherlands, Sweden, Turkey, Ireland
- Middle East: United Arab Emirates, Saudi Arabia, Egypt
- Asia Pacific: Australia, India, Japan, Singapore
- Africa: South Africa
Who can use it?
New Brand Store insights are available for advertisers with Brand Store(s).
Where do I access it?
Sign in to the advertising console, then go to your Brand Store insights dashboard.
API specific:
The Brand Store insights API has been enhanced to support granular performance metrics by traffic source. For full technical details, see the Stores API specification.