Launch announcement
New-to-brand - detail page view metrics are available globally now via DSP UI and downloadable reports
October 25, 2023
Announced at unBoxed 2023
What launched?
You can now access new to brand - detail page view metrics through the Amazon Ads API. The new to brand - detail page view metric reports the number of new detail page views from shoppers who have not previously viewed a detail page in the past 365 days with an ASIN of the same brand.
Why is it important?
New to brand - detail page views help advertisers understand the measurable impact of DSP campaigns in driving shoppers’ consideration for the brand. Advertisers can use these insights to make decisions about campaign optimization and budget allocation.
Who can use it?
- Registered sellers and vendors
Where is it available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland
- Middle East: United Arab Emirates
- Asia Pacific: Australia, India, Japan, Singapore