25 October 2023

New-to-brand – detail page view metrics are available globally now via DSP UI and downloadable reports

Announced at unBoxed 2023

What’s launched?

You can now access new to brand – detail page view metrics through the Amazon Ads API. The new to brand – detail page view metric reports the number of new detail page views from shoppers who have not previously viewed a detail page in the past 365 days with an ASIN of the same brand.

Why is it important?

New to brand – detail page views help advertisers understand the measurable impact of DSP campaigns in driving shoppers’ consideration for the brand. Advertisers can use these insights to make decisions about campaign optimisation and budget allocation.

Where do I access it?

Who can use it?

  • Registered sellers and vendors

Where is it available?

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • UK
Middle East
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG