Build Deal reports with bid metrics using Report Centre Custom Report “Inventory” template
What’s been launched?
In Amazon DSP, when you select “Deal breakdown” in Report Centre’s Custom Report’s “Inventory” dimension, now you can find bid metrics available for reporting. You can review four bid metrics for each deal: Bid Requests, Bid Rate (%), Bid Responses and Win Rate (%). Please note that Bid requests and Bid rate % are available only when the Advertiser, Deal and Supply breakdowns are selected. Bid Responses and Win Rate % are available at all grains except Site.
With the addition of bid metrics in Custom Reports, the old “New Deal Report” option in the Report Centre will be deprecated on 30/11/21. Please use the newly updated “Inventory” template to conduct in-depth deal analysis. If you have any questions, reach out to your Amazon representative.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherland, Sweden, United Kingdom
- Middle East: Saudi Arabia, United Arab Emirates
- Asia Pacific: Australia, India, Japan
Who can use it?
- Managed service
Where do I access it?