New deal messaging options available for Sponsored Brands

1 October 2020

What’s been launched?

Sponsored Brands product collection ads now offer new messaging options for featured products with deal savings.

Sponsored Brands ad with limited-time deal badge

Why is it important?

You can now feature deal savings messaging in your Sponsored Brands ads with no additional work required. Sponsored Brands ads that feature products with live deals will display an updated call-to-action (CTA) – “Save up to X% on Brand”. Messaging is applied automatically based on deal availability. Visit our Support Centre to learn more.



North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP


  • Vendors
  • Sellers
  • Channel

  • Amazon Ads API
  • Advertising console