Custom enhancements for Streaming TV creatives
1 December 2020
What’s been launched?
You can now enhance your existing brand videos for Streaming TV ads with Amazon or brand-specific product information in the US.
Why is it important?
Streaming TV Studio allows you to overlay product information on to your video and generate a new video creative. Product information can include Amazon’s unique brand attributes such as product detail, Amazon badging such as star ratings and Prime eligibility or Amazon specific calls-to-action (CTA). Alternatively, you can add your own product images, brand logos or custom CTAs. Additionally, you can create multiple versions of the video to test and learn with your customers. Streaming TV Studio may drive extra value by allowing you to reuse existing video assets and highlight specific products and services to a connected TV audience.