Launch announcement

Advertisers can select their currency

24 May 2024

What’s launched?

Advertisers can now choose their currency at the advertiser creation stage in the Amazon DSP. The currency selection is a feature that allows buyers to budget, bid, manage, plan, report and pay for their ADSP campaign fees using their currencies of choice. Advertisers can choose any currency that we make available through a drop-down selection in the advertiser creation page.

Advertiser creation page

On the advertiser creation page, users can select the currency that they would like transact in

Advertiser is created and saved with their currency
Chosen advertiser currency

Once an advertiser is created and saved with their currency selected, all budgets, bids and fees will be in the chosen advertiser currency

Reporting UI
Downloaded reports
Advertiser’s currency

All reporting in the UI and downloaded reports will be in the advertiser’s currency

Advertiser’s currency

Billing will sent in the advertiser’s currency

Why is it important?

Historically, the Amazon DSP tied self-service advertisers’ currencies to the marketplace that they target (DSP advertiser country). This complicated things particularly for regional, cross-border and global buyers who did media planning, reporting and had the need for billing in currencies different from the ones the ADSP forced them to use.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Belgium, Switzerland, Finland, Norway, Ireland, Denmark, Luxembourg, Austria
  • Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
  • Asia Pacific: Australia, New Zealand, Japan, China, Singapore

Who can use it?

  • Customers can create new advertisers and select their chosen currency from the drop-down provided. To get started, visit here: How to create a new advertiser.

Where do I access it?

  • In the Amazon DSP new advertiser creation page, there is a drop-down to select your currency.