Launch announcement
Conversion Path Reporting launches worldwide
November 13, 2025
What launched?
We’ve expanded Conversion Path Reporting worldwide.
Advertisers can view their top 5 paths in Ad Console across Sponsored Ads and Amazon DSP
Why is it important?
Conversion path reporting empowers advertisers and agencies to demonstrate the true impact of their employed media mixes. For Streaming TV and upper-funnel buyers, conversion path reporting provides the cross-channel path to conversion insights required to balance investments across brand building and performance marketing objectives. Importantly, the insights provided by conversion path reporting are fast and always-on, empowering all advertisers to quickly identify optimization opportunities and make near real-time adjustments to their Amazon Ads tactics.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: United Kingdom,Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Israel, Egypt,Morocco, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait
- Asia Pacific: Australia,New Zealand, Japan, China, India, Singapore
Who can use it?
- Vendors
- Sellers
- Self-service
- Managed-service