Launch announcement
Prime Video Sponsored Tiles ads now available on Alexa+‘s conversational entertainment content discovery
April 07, 2026
What launched?
Amazon is extending Alexa conversational entertainment ads for advertisers buying Sponsored Tiles on Prime Video. Conversational Entertainment Ads, are a new display advertising format on eligible Echo Show devices that seamlessly integrates sponsored Media and Entertainment (M&E) content into entertainment-related voice queries with Alexa+, our next-generation conversational AI assistant. Customers can engage with the ads through voice and touch to subscribe to Prime Video Channels or buy/rent titles directly on their Echo Show devices. With this launch, Alexa will be automatically included as an inventory source alongside Prime Video for all new Sponsored Tile line items created through the existing Sponsored Tiles package, expanding beyond the November 2025 launch which included Alexa alongside Fire TV for subscription bundle packages.
Subscribe to Prime Video Channel
Buy/Rent Content
Why is it important?
Following the exciting announcement about Alexa+, our next-generation conversational AI assistant, Conversational Entertainment Ads present a seamless expansion opportunity for Prime Video Channels and Transactional Video On Demand advertisers' Sponsored Tile campaigns from just Prime Video to Alexa devices, requiring no additional setup or creative development. This expansion connects advertisers with millions of Echo Show users during highly relevant entertainment discovery moments through both touch and voice interactions, creating incremental subscription opportunities when customers actively seek content; maximizing advertisers' customer acquisition efforts through a single unified solution.
Where is the feature available?
- North America: United States
Who can use it?
- managed service