Launch announcement
Greater transparency for your Twitch campaigns with Content Type, Rating, and Title reporting
August 25, 2025
What launched?
We have expanded our content reports on Streaming TV to report ad-impressions delivered on Twitch. Advertisers can now see which Content Type, Rating and Title their Twitch ad impressions were delivered on.
Why is it important?
In traditional linear TV spots, advertisers know exactly where their ads are running. As advertisers transition their budgets from linear TV to digital media like Twitch, they have similar reporting expectations for their ads. Advertisers can now assess if their ads were contextually relevant and use the reporting data to plan their future media investments and adjust their campaign settings.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, New Zealand, India, Japan, China, Singapore
- Africa : South Africa
Who can use it?
- Managed service
- Self-service
API specific:
Twitch Content reporting is now available in the existing ADSP downloadable reports under Audio and Video dimension. For API, please read API Documentation.
Twitch content data is available for impressions delivered on or after June 16, 2025.
In Amazon DSP reports, advertiser can create new report or edit existing report, under ‘Configuration’ select ‘Audio and Video' dimension to download content reporting across Streaming TV supplies including Twitch.