Reach your audience with less effort using campaign copy
19 October 2022
What’s been launched?
Campaign copy helps users increase product exposure, awareness and detail page views amongst targeted audiences. The feature allows use of the schedule, budget, creative and other campaign settings from an existing Sponsored Products campaign, and applies them to a new Sponsored Brands or Sponsored Display campaign. The feature also enables the new campaign to be optimised to drive either more impressions or more page views.
Within campaign manager, you can copy the campaign from the copy column for applicable Sponsored Products campaigns. By selecting “Copy” you will be presented with the options to apply the settings from the selected Sponsored Products campaign to either a Sponsored Brands or a Sponsored Display campaign. Users have the option to select which optimisation goal should be used for the new campaign.
Why is it important?
Previously users did not have the option to copy existing campaigns. This launch enables users to concentrate their time on other aspects of their marketing campaign. It also encourages experimentation with Sponsored Brands and Sponsored Display campaigns designed to complement your existing Sponsored Products campaigns.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
- Middle East: United Arab Emirates
- Asia Pacific: Australia, India, Japan
Who can use it?
- Registered sellers
Where do I access it?
- Advertising console
You spoke, we listened
This launch or feature update is as a result of advertiser-driven feedback