Launch announcement

Buy podcast ads programmatically on Amazon DSP in the US

5 February 2024

What’s launched?

Amazon podcast ads are now available in the US for Amazon DSP advertisers. As the first opportunity to buy podcast ads programmatically on Amazon DSP, podcast ads allow advertisers and agencies to reach podcast listeners across Amazon owned podcasts (Amazon Music, Wondery) and through Amazon third-party relationships (Wondery partners, ART19 hosted, Amazon Publisher Services secured). Advertisers can seamlessly set up, book and manage podcast ad campaigns in a matter of minutes through the self-service Amazon DSP console. These campaigns leverage a variable CPM, non-guaranteed impression delivery. US advertisers can access the standard podcast metric of impressions delivered along with third-party aggregate impression measurement.

Why is it important?

To date, advertisers plan and buy podcast inventory across multiple publishers and private marketplaces (PMPs). Amazon Ads wants to simplify the podcast planning and buying ad experience for advertisers by giving them access to exclusive podcast inventory under a single entry point. With this launch, US advertisers will be able to seamlessly create and manage podcast campaigns with creatives that are dynamically inserted into ad breaks across all podcast streaming platforms, while also accessing full-service creative production support from Amazon Ads Creative Studio Team.

Along with unique supply, we differentiate on the ability to provide unique Amazon value-added creative services, brand safety inventory protection and the ability to do bulk API targeting.

Where is the feature available?

  • North America: United States

Who can use it?

  • All US self-service advertisers and agency traders. Please note that podcast ads are not available for managed service accounts at this time.

Where do I access it?