New section-level shopper engagement insights on Brand Stores (Beta)

What launched?

Brand Store insights at section-level provide detailed engagement metrics for each section of your store, helping you understand how shoppers interact with different content types by traffic source. You can access key metrics including renders, viewable impressions, clicks, and click-through-rate (CTR) for each section, allowing you to optimize your store layout based on performance data. Metrics available as of January 10, 2026.

Why is it important?

This capability helps you create more effective Brand Stores by revealing which sections drive meaningful engagement and contribute to sales conversion across different traffic sources. By understanding the relationship between section placement, content type, and shopper behavior, you can optimize your store layout to create seamless shopping experiences that help increase sales.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Poland, Turkey, Netherlands, Sweden, Ireland.
• Middle East: United Arab Emirates, Saudi Arabia, Egypt
• Asia Pacific: Australia, India, Japan, Singapore.
• Africa: South Africa

Who can use it?

• Advertisers with Brand Store(s).

Where do I access it?

• Sign in to the advertising console, then go to your Brand Store insights dashboard and visit the tab: Sectional performance

API specific

The Stores Analytics API now includes new endpoints for retrieving section-level performance metrics. For technical details, see the Stores Analytics API documentation