See your Brand Referral Bonus in Amazon Attribution reporting (beta)

5 August 2022

What’s been launched?

The Brand Referral Bonus (BRB) programme can give US Seller Brand Owners a credit worth an average of 10% of qualifying sales measured with Amazon Attribution (beta). Previously, BRB information was only available through Seller Central. Now, it is also available in Amazon Attribution performance reports in the Ad console and through the Amazon Ads API.

Brand Referral Bonus Screen screenshot

Why is it important?

Advertisers can now access BRB credit in a more convenient and actionable way in Amazon Attribution reporting alongside campaign performance insights. Advertisers who wish to see BRB credit combined with performance insights no longer have to download two reports and join them together.

API integrators working with BRB-enrolled sellers can access this information using the existing Amazon Attribution reporting endpoint through the Amazon Ads API. Learn how in the Advanced tools centre.

Where is the feature available?

  • North America: United States

Who can use it?

  • US Seller Brand Owners enrolled in the Brand Referral Bonus programme

Where do I access it?

  • Advertising console
  • Amazon Ads API