Bid strategies for Amazon DSP self-service orders
1 November 2020
You can now choose a bid strategy for newly created orders in the Amazon DSP.
Why is it important?
You can choose either “While spending full budget, maximise performance” or “Maximise performance”. If you choose “While spending full budget, maximise performance”, the Amazon DSP bidding algorithms give first priority to budget delivery and second priority to campaign performance. This has been the default bid strategy for current orders. If you choose “Maximise performance”, the Amazon DSP bidding algorithms give priority to campaign performance. When using this bid strategy, you should monitor and adjust your bid amounts for best performance and budget delivery. Click here to learn more about how to utilise these bid strategies.