Real-time interactive forecasting widget for the audio programme
When booking or editing an audio (non-guaranteed) line on Amazon DSP, self-service US advertisers can now view available impressions and spend forecast based on their line targeting settings via the real-time interactive forecasting widget.
The forecasting widget experience replaces the current forecast page experience. The current forecasting page experience is disconnected from the booking experience as it requires an additional page visit to view the forecast; the end results is an overall increase in booking workflow time and a tedious experience for customers. The interactive forecasting widget is designed to float on the right hand side of the line item page and enables advertisers to adjust their line settings and immediately view the impact to impressions and available spend; thus increasing visibility and reducing booking workflow time.